Most folks do not understand how to develop a digital marketing strategy, although they know that they need one to build an online brand. A halfway attempt is not helpful to your business, so following are some quick guidelines to give you a bit of direction.
Suddenly BeeBee stopped humming and looked up from her needles and ink. “Buzz, is back from his errand,” she reported. “You can meet him after he’s done getting the catering set up.” Catering? What kind of a tattoo parlor was this? BeeBee noticed my query and motioned to the group next door. “I think it’s to keep the groupies quiet so RSS can get his tattoo done in peace,” she giggled, earrings swaying to and fro as she laughed.
I heard it again. “RSS feed me! RSS feed me!” Seems Mr. Nice Suit and Super White Teeth, or RSS as they called him, was making the rounds with the cloned groupies and aiding them in tasting all the culinary delights. RSS was tossing crackers and caviar into the open mouths of two of the women. I gagged and quickly realized that I did know this guy. He wasn’t a rock star like Bono; he was an Internet rock star! You can’t go anywhere without hearing about this guy. The suit and teeth was none other than RSS Marketing! How could I have not recognized him? I guess my MyYahoo! aggregator would have helped but the perfect good looks and groupies should have been a clue.
Reciprocity and participation – Have an active relationship with others in the community. If you added an extra zero and a reader calls you out on it, thank them. Intelligent user comments are trying to make your product better. Or, if you’re on Digg and someone asks you to digg something for them, do it. When the time comes you can then call on them to reciprocate. Or, if you’re promoting a new hair gel, go to hair enthusiast bloggers and give them the product to try. Let them make the claims for you. If you’re gel really does help curl hair, it’s much more powerful if a blogger says it than your marketing department.
I figured it best that I get a online marketing company agency to help me make sure I was producing the best possible marketing plans I could. This was something they were personally skilled to be able to do, while I was not. Given this information, I knew that I would need to use them so as to be sure that I did not get any of it wrong. I got on the telephone with the best organization I could find on the internet and asked them how much they would ask for to help me out with a little digital pr . I was delighted with the quotes that they were telling me, so I took them on right on the spot.
If you are a small business, the answer seems fairly obvious. You have the opportunity to connect with your customers on a very personal level and it won’t cost you much more than your time.
There are also arguably many more opportunities in the world of home working. There are lots of different jobs that can be done at home, particularly if you know about the internet and how to make money using it. Indeed some people have set up several different income streams to protect themselves in case one or more of them should dry up for any reason.
I have created a complimentary Guide to Digital Marketing on a Shoestring. In this you will be given the knowledge to market and test it all yourself, or get some help should you need it. I’ve been around the Internet since 1996 and witnessed all the hoopla surrounding any new technologies and new marketing methods. So I know that what every business person needs is a PRACTICAL and SIMPLE TO IMPLEMENT guide – with links to further training for the advanced players.