Web logs at their core are simply online message forums with the most recent message postings at the top of the page. Blogging has erupted in popularity in the last 10 years, and blogs focus literally on anything (and everything) someone (or anyone) has an opinion on. Blogs often serve as types of ‘sounding boards’ for opinions and updated information, but they can also be online diaries and simple mediums for message posting. Blogs can be created quickly and easily and many sites such as Blogger.com allow users to create web logs for free.
Connect with others via their profiles. I read a wonderful book by Ann Rule. When I see others who fill out their Business profiles saying they enjoy her books, I’ll start a conversation with them about the one book of hers I’ve read. I’ll ask if they have a favorite book of hers and what their recommendation is for a second book of hers I should read. Not only have I met some wonderful people doing this, but I’ve also found some great books and enjoyed reading some new authors as a result of finding people who enjoy reading via their profiles.
Which was great. However, what really drew me in and got me hooked was the personal profiles of the two chiropodists. It almost didn’t register at the time, but learning about the actual people involved; their experience, their goals and aspirations, their qualifications, areas of expertise etc. made me feel I knew them slightly. Made me feel I could trust them somehow. They had faces I could see and identify.
Elated, I built other Check out my post. The more lines you have in the water, the better chance you’ll catch a fish, right? Each was slightly different than the preceding one, but I still hawked the same products. All have links back to my “main” website, and all have brought me sales.
Far too many businesses owners forget that what they say is very important. Business use of social media should connect on a personal level, but they should also always be relevant. Be careful to not make the mistake of saying things that cause you to lose any clients. This is essential in online blogs relations because some of these comments can be there forever.
First of all, the search engines love blogs. Google knows people love blogs because they’re constantly updated with fresh new content. So they give them great rankings in the search engines. That means you get tons of visitors to your blog without having to pay for advertising.
Lastly, commit to provide value first before asking for anything in return. Generosity for generosity’s sake is so important to your success. Go givers are rewarded big time in the social space. As you begin to create content ask yourself: is this adding value? You can always check in with your audience to be sure.