The one question I get asked the most often by my new social media marketing clients is this, are there any strategies I can use to get the benefits of social media without spending all day online? This seems to be a consistent theme from everyone who is new to this form of marketing so here are 7 tips and tools I use to streamline the process.
Once you’ve determined an attention-getting screen name, you’ll need to think about which photos of yourself to post. Of course everyone wants to use a flattering picture of themselves for their this blog. But there are some ways to really make your pictures come alive. For starters, a picture of you engaging in one of your passionate hobbies can make your photo stand out among a slew of others. If you love to fish, use a picture of yourself in the act of fishing or perhaps holding up one of your best catches. Don’t be surprised if you land a great catch from your photo!
Everybody is still learning, and will continue to learn, as our society and the social platforms change and morph daily. I don’t believe there are social media experts, because nobody knows it all. Who could keep up? There are lots of social media gurus, specialists, advisors, consultants, geeks, and people like you and me that find our own niche to connect with people.
Writers can choose from one of the many workshops offered, many by published authors or publishing industry professionals. The workshops are $12 each and attendees must sign up in advance. They cover topics ranging from Writing Collaboration to Publicity for Authors (full disclosure, I’m teaching this one). There are workshops on poetry, personal essay, and e-books. You’ll hear from a publisher with many years of experience on how to make that first connection with a publisher. You’ll hear about websites and social media, science fiction and inspirational writing. Landvik will also be teaching a workshop. A full list of workshops is available on the website.
Use Social Media. Use social media to build a strategic network of friends/followers on Facebook & Twitter. By strategic network, I mean connecting with potential clients (connecting with people who would be interested in your products and services). This is also called connecting with your “target market.” So, now when you post something to your setting up social profile, it’s going out to prospects and potential clients who are interested in what you have to offer.
Since her passion had been buried for awhile, it bursted out like fireworks. I explained that she didn’t want to be like the 87% of startups that fail, so branding and strategy were the keys to being successful. As most startups, she had a long list of things she wanted to achieve and get out of the gate running. After putting a seat belt on her, we were able to hone in on the core passion, purpose and top three goals to formulate her plan. I had her write her back story and write her social media posts in a word document for a week. At the end of the week, she understood why the branding and social media strategy needs to be well thought out and planned ahead in order to stay consistent with a strong message.
Don’t put it off any more. Take your dream off the shelf. If you wait, you can be this time next year without making your dream of writing a successful book come true. You have the plan, the knowledge and the solution. Now write it all down. Your audience is waiting. Plan, correct the mistakes above and write a book that sells well. Make it different. Make it count. Make it yours.