Everyone will have final expenses, without exception. The problem is that so few are prepared beforehand and that leaves the family to handle the arrangement. It would be best if you could attract more final expense leads and be able to get things in order prior to the event. Have you found a good way to find these leads? While there are a lot of ways to get customers, we feel that there are a few really good ones that you can use that will bring you all the business you desire.
First off, the client needs to see the value of having a policy and protecting the people they care about. Any life insurance I have I look at as an asset and not as a monthly expense each time I make a premium payment. It’s important you talk in terms that the client is creating an instant asset for their family and not an expense.
Probably the most common type of senior life we see advertised is a smaller face value whole life policy. Insurers call these policies burial or final expense insurance quote. They usually have death benefits from a couple thousand dollars to twenty-five thousand dollars. They are meant to help the insured person’s family pay for final expenses. These could be things like funerals, medical bills, debts, and travel.
However, economic problems in recent years have really thrown a wrench into these well laid plans. Market accounts lost money and many people lost their jobs. In addition, housing problems reduced home values. While home prices fell, many mortgages rose. And to add insult to injury, the interest rates on savings accounts or bank CDs dropped to almost nothing. At the same time, credit card companies keep jacking up our interest rates and finding new and creative ways to charge us penalties and fees.
Don’t fool yourself thinking you’re to young to buy insurance you’re not! Accidents and death can occur anytime, anywhere and your age means nothing! I learned this lesson the hard way in 2005 when an uninsured driver hit me.
We also must take a good look into the eyes. Notice when things may appear differently than before. Eye problems may surface, as this is also a complication of diabetes. The risk of going blind is high in diabetic patients along with vision acuity, and color clarity. My best friends’ mother in law experienced this issue and could not see very clearly; neither could she distinguish between certain colors. This may also be referred to as retinopathy.
If an older person has little money saved and does not want to push the burden of final expenses on to a spouse or children, a small policy can provide security. Sometimes older people buy these for themselves, but many times the grown children will pay the premium for their parents. Sometimes it is hard to start talking about this subject, but it can also be very important.
Effective marketing of the internet is a powerful way to be seen by final expense leads. While using the free methods like articles and videos, you will be creating an on-line persona that will be remembered by your customers when they are in need of your services. You can learn to do these things easily. You would also benefit by finding a solid marketing and mentoring group to help you through the learning curve.