The rules and strategies that I use can help even the worst marketer of music get the word out about that new sound. The first thing that I think about as an artist is branding. I know branding sounds a lot like a full throttle business tactic. I believe you have to recognize yourself as a brand if you’re going to survive in this business. The fastest and best way to brand your music is to offer an experience to your customer. This could be a free Cd or DVD anything that gives the audience a taste of your music. Think of eating at a restaurant, don’t you remember that experience for a long time. Then when you see that logo again, you remember that name. If the experience was good then you eat there again, if not you won’t ever eat there again. You won’t even recommend it to friends.
Other independent artists are making a killer living online selling their music and merchandise and so should you. Independent music promotion on your website will be best achieved if all the right information is displayed. You online online music promotion success depends on it.
What you will want to do is create videos with your music in them (obviously). The thing here is knowing the right way to title your videos. A really cool trick that you can do is leverage the power of popular artist that are in your genre of music. Doing this will definitely get your video in front of the people that you want to be in front of.
The point of selling music online comes from exposure. At the first instance of an Internet search, your artist or band name should be on the ready. The search results should show you. From there, you’ve captured your audience and now learn not to let them go.
Don’t forget social media. Profiles on MySpace, Facebook, Twitter and Bebo are a great start for your social networking efforts. However, it is not enough to create one. You must keep it active to grow your friends list and keep interest in your work thriving.
So being rich is providing your listeners with as much of your music as they want to listen to before they buy it. Now you don’t have to make all your tracks available for free download, but you can provide good quality, full-length streams that impress the listener and enhance your sound. Not tight-fisted snippets that lose the listener because they are lo-fi and over before they attract the listener’s interest.
This concept has totally changed how I see band promotion and artist promotion. This past week I’ve focused more time on some songs that I haven’t been able to finish and also performing those songs in front of actual people. I must say that I prefer the person to person aspect of music better than social media. I’m not going to stop tweeting or Facebooking because a lot of people follow my news feed on those sites, but I won’t be a slave to the social media frenzy. I want to be a great artist and focus on my craft instead of a decent artist that has an amazing online presence.